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1000 hearts - fundraising using social networking tools

I interviewed Nicky from Rape Crisis Cape Town about their ‘1000 Hearts campaign’

-Why did you decide on using social networks to fundraise?

At the end of 2008, Rape Crisis faced a huge financial crisis. Rape Crisis was finding that big companies would rather donate their money to animal or child welfare causes than to a cause like Rape Crisis, because rape is in no way cute, fluffy or pretty. Rape Crisis was also finding that there was good infrustructure within their NGO for big companies to make donations, but if individuals wanted to donate they couldn’t do so with ease.

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